How AI systems put answers together, what gets a brand named and cited, and how to measure it. I write about what I have tested in practice.
There is no application form for AI Mode. Here is what Google requires from a page, how I check a single URL, and which reports show impressions, clicks and what people do next.
One keyword can call for a guide, a comparison or a service page. Here is how I check intent against the results, when to split keywords between pages, and what to watch after launch.
A "GPTBot" line in the log proves little until the IP matches the official range and you know what the server returned. Here is the four-step check I use, and what Cloudflare's September 2026 change means if your site sits behind it.
GA4 now has a built-in AI Assistant channel and Clarity has AIPlatform. Here is how I use both, what lands in Direct or Organic Search instead, and how to judge the quality of those visits.
ChatGPT has its own Ads Manager, Google and Microsoft serve ads from existing campaigns, and some assistants sell no ads at all. Here is who can buy what, and how I would run a first test.
One prompt with your brand name proves very little. Here is the repeatable method I use: a fixed prompt set, repeat runs, a log of full answers, AI share of voice and what Bing and Google report.
llms.txt is a proposed Markdown file that gives AI agents a short, curated map of your site. I explain the v2 format, how to build and check the file, and what it can and cannot do for SEO and GEO.
There is no form that puts your site into ChatGPT answers. What helps is crawler access, indexing in the search engines ChatGPT relies on, citable content and honest measurement.
GEO is the work of getting your business named and cited in AI answers. I explain how it relates to SEO and AEO, what to measure instead of rankings and what a realistic first 90 days look like.
Tell me what you sell and where. I will check how ChatGPT, Perplexity and Google AI Overviews answer for your market and send you the result.
I reply within one business day.