Page optimization for AI search
I take pages you already have and rebuild them so an AI system can lift a ready answer from them: a direct answer at the top, real prices and terms, comparisons and an FAQ instead of general claims. Professional copywriters write the new copy from my briefs, and every page gets my fact check and final edit before it reaches you. I check your target prompts before and after, so you can see what changed.
Every fact on the left stays. What was a paragraph becomes an answer.
When do existing pages need rework?
This service is for sites that already have the content, but written in a way that gives AI systems nothing to quote.
The answer is buried
The page opens with company history, and the specifics come three paragraphs later. Models favor passages that answer the question up front, so a competitor page that leads with the answer is more likely to be quoted.
No prices or terms
“Pricing on request” gives a model nothing to put into an answer about cost. When buyers ask what a service costs, AI answers are built from pages that state a number or a range.
Nothing to quote
“Tailored solutions” and “a team of experienced professionals” contain no fact a model can check or repeat. A page that states numbers and terms gives it something to work with.
Buyer questions go unanswered
Buyers ask about timelines, warranty and what the price includes, and the page answers none of it, either in the text or in an FAQ.
No comparisons
Your market is about choosing between options, and the site has no tables and no notes on which option suits whom.
The page is a dead end
The page stands on its own: no internal links lead to it, and it does not lead the reader to a next step.
What is included
in a page rework?
Choosing the pages
- Commercial value of each page
- Prompts where AI systems do not name you today
- Topics where a rework pays off fastest
- Final list agreed with you
Intent and phrasing
- Which questions buyers ask at this stage of their decision
- How they phrase them to ChatGPT or Perplexity, compared with a search box
- Queries the page already gets, from Google Search Console
- What the pages cited instead of yours say, and which blocks your page lacks
Direct answers and structure
- A short direct answer at the top, before the details
- Headings rebuilt around the questions buyers ask
- Key terms defined in plain text
- Long text split into blocks that make sense on their own
Commercial specifics
- Prices, ranges, pricing units and what changes the total
- Timelines, scope, limits and what is not included
- How to start and what happens next
- Honest limits – what the service does not do also builds trust
Comparisons, tables and FAQ
- Tables where the buyer chooses between options
- Comparisons of formats, plans and approaches
- An FAQ built from questions real customers ask
- Lists of conditions and requirements instead of long paragraphs
Evidence and authorship
- Case results and numbers with the period they were measured over
- Sources linked for claims that come from outside
- Author and last-updated date
- Reviews and testimonials – with the customer’s permission
Links and verification
- Internal links to the next logical page
- Structured data updated to match the new text
- Follow-up check on target prompts after publication
- A change log with the reason for every edit
How does the project run?
Page selection
I review the site and the prompts and propose a priority list. 1–2 days.
Intent research
I collect the questions and phrasings for each topic. 1–2 days.
New outline
You approve the page outline before any copy is written. 1 day.
Rework
A professional copywriter rewrites the copy from my brief; I check the facts and edit each page. 2–3 pages per round.
Publishing
I make the edits in your CMS or hand over copy ready to paste in.
Follow-up check
The same prompts, run again 2–4 weeks after publication.
What do you get?
Without CMS access, you get copy your team can publish as is, with no rework on your side.
Reworked pages
Changes published on your site, if I have access to your CMS.
Ready-to-publish copy
Text with the heading structure and notes on where each block goes.
Change log
What changed on each page and why, with the old and new version side by side.
Before and after
AI answers to the target prompts before the rework and after it.
Next-page recommendations
Which pages to improve next and which new pages the gaps call for.
Updated markup
Structured data brought in line with the new text.
Your facts and your voice stay. They just get easier for a model to quote.
Timeline and format
- One page – 2–3 business days
- 10 pages – 10–14 business days
- Each page outline approved before copy is written
- Follow-up check – 2–4 weeks after publication
What I need from you
- CMS access, or a contact for whoever publishes
- Current prices, timelines and terms for your services
- 30–60 minutes to answer questions about the facts
- Outline approval before writing starts
Not included
- New pages written from scratch – that is content for AI search
- Crawler access and rendering fixes – that is technical GEO
- Design changes and new page templates
- Any guarantee of citations – I commit to the scope and the before-and-after report
How is the result measured?
I check against the same prompts that put the page on the list in the first place.
Page citations
Whether AI systems start quoting or linking to the reworked page.
Question coverage
Share of target questions the page answers directly.
Engagement
Scroll depth and clicks through to the next step, from your analytics.
A Bishkek repair shop named first of 5 in ChatGPT
At the start, none of the 4 tracked AI systems named this microwave repair shop in Bishkek. Most of the work went into putting its facts in extractable form: the faults it repairs, prices, opening hours and warranty. It took 30 days to appear in answers; now all 4 name it, and ChatGPT lists it first, with more detail than any other shop. Russian-speaking market.
What usually comes next?
Content for AI search
Once existing pages are in order, it becomes clear which pages are missing altogether.
from $190 per article →Technical GEO
Needed when crawlers still cannot reach the reworked pages: blocked bots, or content that only renders with JavaScript.
from $490 →AI visibility monitoring
Regular checks that the reworked pages keep working and have not been rolled back.
from $290/mo →Keyword and AI prompt research
Useful when it is unclear which queries a page should answer: clustering shows the intent and assigns one landing page to each group.
$0.25 per keyword →Related reading
How to get your website cited by ChatGPT: a step-by-step plan
There is no form that puts your site into ChatGPT answers. What helps is crawler access, indexing in the search engines ChatGPT relies on, citable content and honest measurement.
Read →What is generative engine optimization (GEO), and how is it different from SEO and AEO?
GEO is the work of getting your business named and cited in AI answers. I explain how it relates to SEO and AEO, what to measure instead of rankings and what a realistic first 90 days look like.
Read →How to get your site into Google AI Mode and what it changes for traffic
There is no application form for AI Mode. Here is what Google requires from a page, how I check a single URL, and which reports show impressions, clicks and what people do next.
Read →Questions about page optimization
How many pages should I start with?
Do you rewrite the whole page?
Who publishes the changes?
Will this hurt my Google rankings?
When will I see changes?
Is page work included in the monthly plans?
Discuss your pages
Send the URLs of the pages you consider a priority. Within one business day I will reply with what I would change on them and how long it would take.
I reply within one business day. For a larger project, fill in the project brief.