Content for AI search
I find the questions AI systems currently answer with other companies' pages and close those gaps with pages on your site. Two formats: a strategy with briefs for your own writers, or finished articles ready to publish. The articles are written by professional copywriters from my briefs; I check the facts and do the final edit.
Fill the grid column by column. Start with the question people ask most.
When do you need new content?
This service is for gaps that reworking your existing pages can no longer close.
Competitors own the questions
AI systems answer the questions in your market with competitor articles, because your site has no page on those topics.
Nothing to help buyers decide
Buyers ask “X or Y”, “what is the difference” and “which one should I pick”. Your site has only service pages, so the comparison gets written from other sources.
No answer to “how much”
Pricing questions are the most commercial ones. Without a page about cost, an AI answer that lists prices has nothing of yours to include.
Your expertise is not on the site
You know the subject in depth, but that knowledge lives in calls and client emails, not on your pages.
Content without a plan
Articles come out when someone has an idea. They are not connected to each other and do not lead to any of your services.
Written for volume
Text written to fill space rarely gets cited: it has no numbers, terms or claims a model could quote.
What is included
in the content work?
Topic and entity research
- Questions buyers ask at each stage of their decision
- Commercial intent: hire, compare, check the price
- Entities in your market: products, formats, standards, roles
- Demand data from Google Search Console, Google Keyword Planner and Semrush or Ahrefs
- The pages AI systems cite on your topics today
Topic map and entity map
- Topic map ranked by commercial value
- Entity map with the relations between entities
- Content clusters that support each service
- Gaps compared with competitors, clearly marked
Content plan
- Publishing order with the reason behind each priority
- Type of each piece: service page, comparison, guide, case study
- Target prompts for each topic
- Estimated length and timeline for each item
Briefs and outlines
- Page outline with headings and required blocks
- Questions the piece has to answer directly
- Required facts: numbers, terms, limits
- Internal links and the reader's next step
Writing by professional copywriters
- Service, comparison, alternatives and pricing pages
- “How to choose” and “when it fits” guides
- FAQ and knowledge base sections
- Case studies and expert pieces based on your practice
Fact-checking and final edit
- Every factual claim checked
- Sources linked for outside data
- A final edit by me, so each answer is easy for a model to extract
- Author and last-updated date on each piece
- Facts approved by you before publication
Publishing prep
- Internal links within the cluster and to your services
- Meta tags and structured data for each piece
- Recommendations for images and captions
- A publishing order that lets the cluster work as a whole
How does the project run?
Discovery
Your market, your services and the questions real customers ask. 2 days.
Research
Topics, entities, intent and what AI systems cite today. 3–5 days.
Map and plan
Topic map, entity map and the order of pieces. 2–3 days.
Briefs
I write a brief for every piece, and you approve it. 2 days.
Writing
Professional copywriters write each piece from the brief. I check the facts and edit it before it goes to you for review.
Publishing
Internal links, meta tags, markup and release order.
What do you get?
The strategy format includes everything except finished articles: your writer works from my briefs.
Content map and plan
Topics, priorities, content types, target prompts and dates.
Entity map
Entities in your market and how they connect – the basis for the site structure.
Content briefs
Outline, required blocks and fact requirements for every piece.
Finished articles
In the full-service format: pieces written by professional copywriters and edited by me, ready to publish as delivered.
Internal link plan
Which pieces link to each other and which service each one leads to.
Editorial guidelines
Rules your team can follow to keep writing on its own.
An article does nothing on launch day. For a cluster, plan on 60–90 days.
Timeline and format
- Strategy and briefs – 10–14 business days
- One article – 3–5 business days after the outline is approved
- 10 articles – from 6 weeks, published in sequence
- Every outline approved by you before writing starts
What I need from you
- An interview or email exchange with your expert on each complex topic
- Current terms, prices and limits for your services
- A fact review before publication
- CMS access, or a contact for whoever publishes
Not included
- Reworking existing pages – that is page optimization for AI search
- Placements on external sites – coordinated in the Pro and Max plans
- Original illustrations and photography
- Any guarantee of citations – I commit to the scope and the reporting
How is the result measured?
Each piece is written for specific prompts, and those prompts are what I check it against.
Topic coverage
Share of planned questions answered by published pieces.
Citations
How often AI systems quote or link to the new pages.
Clicks to services
How many readers go on to a service page, from your analytics.
A Telegram store builder named first of 8 in ChatGPT
WebBot.shop is a service for launching stores inside Telegram. At the start, none of the 4 tracked AI systems named it. The work covered crawler access, plan and feature facts in extractable form, pages built around direct answers and an llms.txt file. It took 90 days to appear in answers; now all 4 name it, and ChatGPT lists it first of 8, in the same words as its llms.txt. Russian-speaking market.
What usually goes with it?
Keyword and AI prompt research
A map of keywords and AI questions before writing starts, so every topic comes from real demand.
$0.25 per keyword →Page optimization for AI search
Your existing pages are worth bringing up to the same standard while the new ones are being written.
from $90 per page →AI visibility monitoring
The target prompts, checked every month, show when the new pages start getting cited.
from $290/mo →Monthly GEO plans
New pages get cited more readily when other sites mention them. Pro and Max coordinate placements on external sites.
$490–2,490/mo →Related reading
How to get your website cited by ChatGPT: a step-by-step plan
There is no form that puts your site into ChatGPT answers. What helps is crawler access, indexing in the search engines ChatGPT relies on, citable content and honest measurement.
Read →What is generative engine optimization (GEO), and how is it different from SEO and AEO?
GEO is the work of getting your business named and cited in AI answers. I explain how it relates to SEO and AEO, what to measure instead of rankings and what a realistic first 90 days look like.
Read →Questions about content
Do you use AI?
Can I order just the strategy?
How many articles does it take to see a difference?
Do I need to be involved?
How soon will I see results?
Is content included in the monthly plans?
Discuss your content
Tell me about your market and services. Within one business day I will reply with the format I would suggest – a strategy with briefs, or finished articles.
I reply within one business day. For a larger project, fill in the project brief.