Local GEO: get named in AI answers for your city
I work with prompts where location matters: “where to find one in my city”, “near me”, “in my area”. I check whom AI systems name for your category and location, then put your profiles, maps and branch data in order.
When do you need local GEO?
For businesses whose customers come from a specific city or neighborhood.
Your city, someone else’s name
Asked where to go in your city, the model lists competitors and aggregators, and your name is not there.
Branch data does not match
Addresses, phone numbers and opening hours differ between listings, and the model picks any of them.
Profiles are neglected
Your map and directory listings were set up years ago, with the wrong categories and outdated descriptions.
Few reviews, or old ones
Reviews are one of the main signals for local recommendations, and your last one was left two years ago.
No location pages
All locations sit on one page, and no city has a relevant page of its own.
A new location opened
The branch is open, but online it does not exist yet.
What goes into
local GEO?
Local visibility audit
- Prompts with your city, neighborhood, category and “near me”
- Whom AI systems name for each location
- Which local sources they cite
- Comparison with the nearest competitors for each location
Business profiles and maps
- Inventory of every existing listing, including ones you did not create: Google Business Profile, Apple Business Connect, Bing Places, Yelp
- Categories, services, descriptions, photos and hours filled in
- Duplicate listings for the same location merged
- Ownership verified where the platform allows it
NAP data
- One spelling of the name, address and phone number everywhere
- Address and phone formats checked for each platform
- Opening hours, including holidays and special days
- Data checked against the register of canonical facts
Location pages on your site
- A separate page for every location that matters
- Unique content: services at that location, team, parking, directions
- Address, phone and hours as plain text, not an image
- Internal links between location pages and services
Local directories and citations
- Directories chosen for your market and category
- Listings created or corrected in the priority directories
- Industry platforms where people look for your type of business
- New mentions tracked
Reviews
- A strategy for getting genuine reviews from real customers
- How to ask for a review without being pushy
- Guidance on replies, including replies to negative reviews
- Reviews spread across several platforms
Markup and re-check
- LocalBusiness markup on every location page
- Markup, visible text and directory listings kept consistent
- Local mentions monitored after the changes
- Local prompts measured again
How does the project run?
Location data
I collect the address, phone, hours and services of each location. 1–2 days.
Visibility audit
Local prompts, competitors and sources for each location. 3 days.
Profiles and maps
Inventory, duplicates merged, listings filled in. 3–4 days.
Location pages
New or reworked pages for each branch. 3–4 days.
Directories and reviews
Listings, corrections and the review strategy put into practice.
Re-measurement
The same local prompts checked again after 30 days.
What do you get?
Everything you need so location data stops drifting apart with the next listing.
Local visibility report
Every local prompt, who got named and which sources were cited.
Profile and listing register
Every platform, the state of the listing, what is fixed and what remains.
NAP reference card
The reference spelling of name, address, phone and hours for every listing.
Location pages
New or reworked branch pages with markup.
Review strategy
How and when to ask, where to collect reviews, how to reply, including to negative ones.
Local mentions plan
Priority directories and platforms, in the order to list them.
Timeline and format
- First location – 10–15 business days
- Each additional location – 3–5 business days
- Platform moderation takes from a few days to three weeks
- Ongoing support – a monthly check of data, reviews and mentions
What I need from you
- Exact addresses, phone numbers and hours for every location
- Access to your existing map and directory listings
- Photos of each location, if the profiles have none
- Willingness to ask real customers for reviews
Not included
- Paid directory subscriptions and listing fees
- Bought or incentivized reviews
- Local ads – Google Ads and Local Services Ads are a separate channel
How is the result measured?
Each location is measured separately: averaging them together tells you nothing.
Local prompt coverage
Share of prompts with your city where the brand is named.
Data consistency
How many platforms carry correct, matching NAP data.
Inquiries by location
Calls and requests tied to a specific location.
What usually goes with it?
AI visibility audit
A full measurement, if non-local prompts matter to you too.
$490 →Page optimization for AI search
Service pages are worth improving alongside the location pages.
from $90 per page →AI visibility monitoring
Local data drifts faster than anything else and is worth keeping an eye on.
from $290/mo →Related reading
What is generative engine optimization (GEO), and how is it different from SEO and AEO?
GEO is the work of getting your business named and cited in AI answers. I explain how it relates to SEO and AEO, what to measure instead of rankings and what a realistic first 90 days look like.
Read →How to get your website cited by ChatGPT: a step-by-step plan
There is no form that puts your site into ChatGPT answers. What helps is crawler access, indexing in the search engines ChatGPT relies on, citable content and honest measurement.
Read →Questions about local GEO
We have no office and work on site. Does this still apply?
Which maps and directories do you use?
Will you buy reviews?
How much for several locations?
Is it enough to fill in the map listings?
Is this the same as local SEO?
Discuss local GEO
Send your city and business category. I will check whom AI systems name for your local prompts and reply within one business day.
I reply within one business day. For a larger project, fill in the project brief.