SEO services for Google and Bing
SEO connects search demand with specific pages on your site. I research keywords, fix technical errors, build out the structure and content, then track organic traffic, conversions and the visibility of your priority pages.
After you send the request, I check indexing, structure and a few priority queries. For a first estimate, your website address and a list of your main services or categories are enough.
When is it time to rebuild your SEO?
In each of these cases the work starts with diagnostics. They show where demand gets lost: in indexing, structure, page content, trust signals on the page or external signals.
Organic traffic has stalled
The site gets about the same number of visits month after month, even though your products, services or markets keep growing.
The wrong pages rank
A blog post, a tag page or an outdated page shows up for a query instead of the page that should bring the inquiry.
Ads keep getting more expensive
Paid traffic is still your main source of leads, and the organic channel does not bring a steady flow of visits.
New services are missing from search
The site has no separate landing pages for services, categories, cities or buying scenarios.
The catalog grows and creates duplicates
Filters, parameters, pagination and near-identical product pages eat crawl budget and keep search engines from picking the main pages.
There are reports, but no link to the business
Rankings move, but nobody can say which pages bring inquiries and which tasks paid off.
recognize two or more? start with diagnostics, not with new texts
What goes into
SEO work?
The scope depends on your site and plan. Below are the eight areas each monthly plan is built from.
Baseline and analytics
I check indexing, organic traffic, landing pages, conversion tracking and priority queries, and record the starting point so every later change can be compared with it.
Keywords and site structure
I collect commercial and informational queries, group them by meaning and assign them to pages. If a page is missing, I add it to the structure map and define its role in the funnel.
You can also order the keyword work on its own, as a one-time project: keyword research – $0.25 per final keyword.
Technical SEO
I find crawling and indexing problems, duplicates, canonical errors, redirects, broken links, stray parameters and slow templates. Tasks are ranked by impact and by the cost of implementing them.
Landing page optimization
I rework titles, meta descriptions, headings, text blocks, internal links and commercial elements. A page should answer its keyword cluster precisely and help the visitor decide.
Content plan and editing
I write briefs for new pages and articles and check facts, structure and search intent. Texts are judged by how useful they are to the reader and by their role in the site structure, not by keyword density.
Internal links and trust signals
I connect categories, services, articles and product pages so the important pages get internal link weight. I also check contacts, terms, trust elements, forms and the other details that affect a buyer’s choice.
External signals
I analyze your backlink profile and mentions, pick safe platforms and oversee placements. The placement budget is agreed separately and never hidden inside the monthly fee.
Connection to GEO
I check whether the pages and facts we prepare can also work for AI search. Deeper work with mentions, citations and AI answers is a separate service or part of a combined custom plan.
not all eight areas every month – only the ones that move your demand
How does the work run?
Brief and access
I get your website, priority services, markets, analytics data and access to Google Search Console and Bing Webmaster Tools. Usually 1–2 business days.
Starting diagnostics
I collect the baseline, check the technical state, structure and competitors in search results. Usually 5–10 business days.
First sprint plan
I set priorities: what to fix right away, which pages to improve and what content to prepare. We agree the plan before anything changes on the site.
Implementation
I make changes within the plan’s limits or hand precise tasks to your developer, editor and others on the project. Task status lives in a shared spreadsheet.
Tracking
I check indexing, landing pages, queries, organic traffic and conversions. If the data does not confirm a hypothesis, the next sprint changes course.
Report and next sprint
Once a month I show what changed, how the metrics moved, what held things back and the plan for the next sprint. On the higher plans, statuses come more often.
What stays with you after each stage?
Baseline
Starting figures for indexing, traffic, conversions and priority pages.
Keyword map
Queries, clusters, pages and their status: exists, needs work or has to be created.
Work plan
Tasks with priority, owner, deadline and expected impact.
Implementation specs
Clear requirements for a developer, editor or designer, with no vague wording.
Content material
Page structures, briefs, edits and recommendations within your plan.
Monthly report
What was done, what changed in the data, what held things back and where the next sprint focuses.
What data is the work judged by?
Rankings are a diagnostic metric. The main assessment is based on pages, traffic and what visitors do.
Organic visits
Clicks and sessions from search for your priority page groups.
Conversions
Inquiries, calls, purchases and other goals, if analytics is set up and reports correctly.
Query visibility
Share of the agreed keywords in the target ranking range and the movement of individual clusters.
Indexing
How many useful pages are indexed, which URLs are excluded and what blocks crawling.
Organic conversion rate
Share of visitors from search who complete a goal.
Revenue from search
For online stores – orders and revenue from the organic channel, if e-commerce tracking works correctly.
Results depend on demand, competitors, seasonality, domain history and how fast changes get implemented. That is why this page promises no specific rankings, traffic or number of leads.
rankings show you where to dig – pages and leads are what bring the money
What kind of projects do I take on?
Service businesses
Local and national companies that need landing pages for each service line and market.
B2B
Projects with long sales cycles, complex terminology and limited demand where every lead is worth a lot.
Online stores
Catalogs, categories, filters, product pages and the job of managing a large number of URLs.
Content projects
Blogs, media and knowledge bases, where growth depends on topic architecture and the quality of articles.
I lead the project personally
I handle strategy, keyword research, task setting and results tracking myself. A developer, copywriter or designer joins where the agreed plan cannot be implemented without them. Before we start, we fix which tasks are mine, which belong to your team and which need a separate budget.
SEO specialist
Diagnostics, keywords, priorities, optimization, specs, implementation oversight and reporting.
Your team
Business decisions and facts, access, and tasks in its own area of responsibility.
Contractors
Development, design, copywriting or placements beyond the included scope.
I have done SEO since 2015,
GEO grew out of it
My core profession is search engine optimization: keywords, technical SEO, structure, content and backlinks. GEO grew out of the same practice – AI systems cite sites that are technically sound and answer the question clearly. So I run an SEO project with both result pages in mind: classic search and generative answers.
After ten years in SEO, the approach has settled: sound technical foundations, a well-planned structure and pages that match demand beat any trick. There are no secret techniques in my work – only changes on the site you can check and numbers in the reports.
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SEO plans
The exact scope is confirmed after a free SEO check. If your site clearly goes beyond a plan in pages, markets or implementation complexity, I suggest the next level or a custom plan.
Start
A small service site, one market or one priority service line
Up to 60 specialist hours a month; as a guide, a site of up to 150 indexable pages
- Starting technical and search audit
- Keyword map of up to 500 priority queries
- Up to 8 pages or groups of similar pages optimized per month
- One brief for a new article, or editing of one existing text
- Up to 9 hours of simple implementation, or up to three specs for your developer
- Indexing, conversion tracking and priority queries checked
- Link strategy and external promotion
- Basic AI visibility check: 10 priority prompts in 4 AI systems, monthly
- Monthly report
4-month minimum
Growth
A site with several service lines or markets that needs a steady pace of implementation
Up to 105 specialist hours a month; as a guide, a site of up to 1,000 indexable pages
- Full technical audit and oversight of the fixes
- Keyword map of up to 2,000 priority queries
- Up to 20 pages or template groups optimized per month
- Two briefs for new articles, or editing of two texts
- Up to 18 hours of implementation, or up to six specs for your developer
- Internal linking and trust signals checked
- Link strategy and external promotion
- Basic AI visibility check: 20 priority prompts in 4 AI systems, monthly
- Written status every two weeks and a monthly report
5-month minimum
Business
An online store, a B2B project or a competitive niche with many landing pages
Up to 165 specialist hours a month; as a guide, a site of up to 10,000 indexable pages
- Extended audit, template analysis and indexing oversight
- Keyword map of up to 5,000 active queries
- Up to 40 pages or template groups optimized per month
- Four briefs for articles, or editing of four texts
- Up to 30 hours of implementation, or a package of specs
- Work on the catalog, filters, markets and internal linking
- Link strategy and external promotion
- Basic AI visibility check: 30 priority prompts in 4 AI systems, monthly
- Written status every two weeks and a monthly report
6-month minimum
Scale
A large catalog, a multi-market project or a site with complex technical infrastructure
Up to 225 specialist hours a month; project boundaries and priority segments are set for each sprint
- Regular technical diagnostics, template analysis and server logs where needed
- Up to 8,000 active queries in the working keyword set
- Up to 80 pages or template groups optimized per month
- Six briefs for articles, or editing of six texts
- Up to 54 hours of implementation, or an extended task package for your development team
- Work on programmatic pages, filters, markets and large sections
- Link strategy and external promotion
- AI visibility check: 60 priority prompts in 4 AI systems, monthly
- Weekly written status and a monthly report
6-month minimum
Custom · from $5,490 / month
A portal, a marketplace, several sites or a project that needs a dedicated production team
The scope is set after an audit, an implementation estimate and agreement on the team
- A separate plan for each service line, market or site
- Dedicated SEO, development, content and outreach resources
- An agreed rhythm of statuses and reports
- A combined SEO and GEO strategy where needed
Minimum term set in the custom plan
Included in every plan
- A baseline and a monthly task plan.
- Prioritized keywords and landing pages.
- Indexing and main technical errors under control.
- Access to working materials and task statuses.
- A monthly report on the work done and on the analytics data.
Paid separately
- Links and articles placed on external platforms.
- Writing texts from scratch beyond the number in your plan.
- Developer, designer or analyst time beyond the included limit.
- Paid tools, subscriptions, call tracking and third-party analytics.
- Site migration, penalty recovery and emergency work, unless they are in the agreed plan.
The page limit is a guide to the workload, not a promise to change a set number of URLs. If one template fix improves hundreds of pages, it counts as work on a template group. If a page needs research, a prototype and several rounds of approval, it can take longer than a typical optimization.
the limit is about specialist time, not about how many URLs change
What affects the price of SEO?
The price depends on the size of the site, the number of service lines and markets, its technical state, competition and the pace of implementation. After the free check, I name the right plan and explain which tasks fit into the monthly scope.
Site size
The more templates and indexable pages, the longer diagnostics and oversight take.
Markets and service lines
Each new market or service adds keywords, landing pages and competitors.
Technical state
Duplicates, filters, an old template or a complex CMS add implementation tasks.
Content
New sections, expert articles and editing need their own production capacity.
Competition
In crowded niches there is more work on page quality, brand and external signals.
Implementation team
The project moves faster when your developer and editor pick up tasks promptly.
If you first need only a map of demand, without monthly work, keyword research is a one-time project at $0.25 per final keyword; clusters and a page map are included.
How does SEO relate to GEO?
SEO and GEO share a foundation: accessible pages, accurate facts, a clear structure and external sources. The metrics differ. In SEO I look at search demand, landing pages, traffic and inquiries; in GEO, at AI answers, mentions, citations and fact accuracy. The two can run separately or as one plan if the project needs both channels.
| SEO | GEO | |
|---|---|---|
| Where results show | Classic Google and Bing results | Answers and overviews from AI systems |
| Main unit of work | Query, cluster and landing page | Prompt, entity, fact, answer and source |
| Main metrics | Impressions, clicks, traffic, conversions, rankings | Mentions, citations, share of presence, fact accuracy |
| Main work | Technical SEO, keywords, structure, content, links | Brand facts, extractability, content, sources, monitoring |
| Shared foundation | An accessible site, clear pages, confirmed facts and an external reputation | An accessible site, clear pages, confirmed facts and an external reputation |
Services that complement SEO
GEO and AI visibility
Work on how your brand shows up in AI answers and AI search.
Open →AI visibility audit
A check of mentions, citations and fact accuracy in AI systems.
Open →Content for AI search
Pages and articles that help AI systems extract and match facts.
Open →AI visibility monitoring
Regular measurement of presence across agreed prompts and systems.
Open →Related reading
Search intent: how to identify it and choose the right page type
One keyword can call for a guide, a comparison or a service page. Here is how I check intent against the results, when to split keywords between pages, and what to watch after launch.
Read →Ads in AI assistants: how they work, where to run them and how to launch a campaign
ChatGPT has its own Ads Manager, Google and Microsoft serve ads from existing campaigns, and some assistants sell no ads at all. Here is who can buy what, and how I would run a first test.
Read →Questions about SEO
When will the first results show?
Technical fixes and reindexing can show up in the first weeks, but a steady trend is only fair to judge after several implementation cycles. For most projects the first checkpoint is at 3–4 months. Competitive niches and new sites often need more time.
Can you guarantee the first position?
No. Rankings depend on search engine algorithms, competitors, demand and the history of the site. I fix the scope of work, transparent reporting and measurable changes, but I do not promise a position nobody can control directly.
Can I start with the $990 plan?
Yes, if the site is small, you target one market or one service line and the number of pages fits the Start plan. After the free check I will tell you whether that is enough for your goal.
Why is the minimum term four months?
SEO runs in consecutive cycles: diagnostics, implementation, recrawling, data collection and adjustment. One month covers part of the work but rarely gives enough data to judge a lasting effect.
Do I need a developer?
It depends on the site. Simple changes fit into the included limit if your CMS and access allow it. Complex changes go to your developer or get estimated separately.
Is copywriting included?
Plans include briefs, structure and editing for the stated number of pieces. Writing from scratch is priced separately or included in a custom plan.
Is the link budget included?
No. The plan covers analysis, strategy, platform selection and oversight of placements. The cost of each platform is agreed separately, so the source and price of every placement stay clear.
Can SEO and GEO be combined?
Yes. They share technical and content groundwork but have different metrics. The Start to Scale plans include a basic AI visibility check. For full work on both channels, I put together a custom plan.
Start with a free SEO check
Send your website address and name your priority services or categories. I will check indexing, structure and a few commercial queries, then tell you what scope of work makes sense to start with.
I reply within one business day.